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For Enquiries Call 01580 212 609

About Our Holidays & Services.

Travel in Style and be treated like an emperor.

The Personal Touch

We are one of the largest independent UK travel companies who provide quality holidays to China, Vietnam tours and Indochina holidays. We also serve Japan, Singapore and other parts of the Far East such as Thailand, Cambodia, Myanmar and Nepal. Our priority is customer satisfaction, and to achieve this we aim to give you a personalised service. You can be assured that when booking with us there will be no hidden costs. We do not cut-corners to save money, and all hotels and restaurants are of a high standard and quality. To us you are an individual, not just a number. Our staff have either lived or travelled in China and Indochina, creating and personally running tours, for over 20 years. Our in-depth knowledge and understanding of people travelling to Asia is second to none. Many organisations who advertise holidays to China and Indochina and claim to have knowledge, have not lived and travelled across China and Indochina as we have, and this is where our detailed knowledge and advice stands-out from the rest! When booking you holiday you want to know you are in capable hands and that you are dealing with people who really know what they are talking about. It's never an easy decision to make – do you want to book a holiday to China or Indochina with a company whose personnel who have never even been and experienced these area's? Or do you want to place your trust in the hands of a company who know China, Vietnam etc. first-hand and can give you sound advice? If the second option is what you are looking for, then choosing Emperor Tours Ltd will make your holiday to China and Indochina an unforgettable experience, together with that added "personal touch!"

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Financial Protection Guaranteed

We hold a fully bonded ATOL licence. ATOL stands for Air Travel Organiser's Licence, and is the only Government licensing and financial protection scheme for air holidays and flights sold by tour operators. We are constantly monitored by the Civil Aviation Authority, who provide the ATOL licence, to ensure protection to customers from losing money or being stranded abroad if we go bust. This means you are covered at every stage of your journey, and you are even covered if you have paid for your journey and not yet departed. This protection ensures you have full financial protection, no matter if paying by cheque or credit card, from the moment you book a tour with us until your return, giving you peace-of-mind throughout. To learn more please visit

Emperor Tours Ltd is a Member of ABTA with membership number Y6161. ABTA and ABTA Members help holidaymakers to get the most from their travel and assist them when things do not go according to plan. We are obliged to maintain a high standard of service to you by ABTA’s Code of Conduct.

For further information about ABTA, the Code of Conduct and the arbitration scheme available to you if you have a complaint, contact ABTA, 30 Park Street, London SE1 9EQ. Tel: 020 3117 0500 or

For all non-flight packages, in accordance with "The Package Travel, Package Holidays and Package Tours Regulations 1992" all passengers booking with Emperor Tours Limited are fully protected for the initial deposit and subsequently the balance of all monies paid to us, including repatriation if required, arising from cancellation or curtailment of your travel arrangements due to the insolvency of Emperor Tours Limited.

There is no requirement for Financial Protection of day trips, and none is provided. This insurance is only valid for packages booked that DO NOT include flights.

Consumer aware: Your booking is insured by IPP Ltd and its panel of insurers. – This insurance is only valid for passengers who book and pay directly with/to Emperor tours Limited. If you have booked and/ or paid direct to a Travel Agent for a holiday with Emperor Tours Limited please request proof of how the booking is secured as this will not be covered by IPP Ltd in this instance.

This Insurance has been arranged by International Passenger Protection Limited and underwritten by Certain underwriters at Lloyd’s. For further information please go to



Download Claims Form from

Any occurrence which may give rise to a claim should be advised within 14 days to:

International Passenger Protection Limited

Claims Office Telephone: +44 (0)20 8776 3752

IPP House Fax: +44 (0)20 8776 3751

22-26 Station Road

West Wickham

Kent BR4 0PR

United Kingdom

In order to deal promptly with any claim hereunder it is essential that you retain all bills, receipts and other documents relating to your travel arrangements.



Our Hotels

The hotels we use through Emperor Tours holidays are all high quality and located in the heart of city centres We have carefully chosen our selection of hotels for location, cleanliness, attentive service and comfortable surroundings. All accommodation has private en-suite facilities and most clients are surprised by the very high standard of facilities and service offered by most hotels in China. Emperor Tours has no direct control over the daily management of the hotels, and in the event that we have to change hotels, every effort will be made to substitute hotels to the same standard. We must stress that the facilities of some hotels in more remote regions are basic. Emperor Tours has made every effort to ensure it is of the highest standard within that region, but be prepared to accept lower standards in return for experiencing the spectacular scenery in the area. The hotels used for China group tours are as follows -

Emperor Tours are one of the only China tour company who offer hotels based in the heart of city centres.
Most other China tour companies offer accommodation in city centres but these are based on the outskirts of the city centre in business districts etc



Centrally located on Wangfujing Steet – the hotel features free WiFi, Fitness Centre, Massage Spa, indoor roof top Pool and Sauna.


5* Grand Noble Hotel

Located within Xian's ancient city walls and is close to popular landmarks.



Beautiful characterised hotel located in the heart of Chengdu old district adjacent to Wenshuyuan Buddhist Temple.

Guilin / Yangshou


Set on the side of beautiful Ronghu Lake, this is one of the best 4* hotels in Guilin.



Located in Nanjing Road Pedestrian Mall – the Bund, Peoples Square are only hundred paces away.

Hong Kong


Prime location in Kowloon, opposite to the Hung Hom Station, the Harbour Plaza Metropolis features 690 elegantly designed guest rooms and suites with choices of harbour or city views.



Luxurious accommodation with cabins featuring balconies. Fully air-conditioned, breakfast and luncheon buffets and Chinese dinner banquets. Facilities include a business centre, reading room, fitness area, gift shop and beauty salon.

The hotels mentioned are used by Emperor Tours Limited for both group and tailor-made tours. Emperor Tours Limited reserve the right to change hotels, but all hotels used will be of a similar standard as those quoted and in city centres. Room upgrades only are available in hotels used for group tours.

Our Restaurants

The Far East has a wide diversity of ethnic groups and eating habits. In general, however, it is recognised the relationship of diet to good health, and belief that the ideal diet is one that stresses both diversity and balance. The restaurants we use through Emperor Tours provide traditional food, prepared and served to a very high quality standard. Meals offered will have a good variety of meat, vegetables and fish to suit you, whatever your preference may be.


Wherever possible we use direct flights to China with British Airways and Virgin Atlantic (SPECIAL NOTE: Some tour operators only offer indirect flights – at Emperor Tours we feel this can add many additional hours to your journey, which could be better spent on holiday in China!). All seats are booked on Economy Class, but this can be upgraded upon request. During peak periods however (Christmas, Easter and summer holidays) airlines charge considerably more, so a small surcharge may apply. Alternatively we will use indirect flights. We can also arrange departure and return from your regional airport, but due to the fact that no airlines fly direct from regional airports, it will mean changing. In this case we use airlines which offer minimal connections. Internal transfers are with all major carriers. Most airlines no longer use the Russian Ilyushin and Tupolev aircraft, and are now equipped with modern Airbus and Boeing jets. Most journeys are no longer than an average of 2 hours.

Data Protection

In order to process your booking and to ensure that your travel arrangements run smoothly and meet your requirements we need to use the information you provide such as name, address and any special needs/dietary requirements etc.

We take full responsibility for ensuring that proper security measures are in place to protect your information. We must pass the information on to the relevant suppliers of your travel arrangements such as airlines, hotels, transport companies etc. The information may also be provided to security or credit checking companies, public authorities such as customs/immigration if required by them, or as required by law.

Additionally, where your holiday is outside the European Economic Area (EEA), controls on data protection in your destination may not be as strong as the legal requirements in this country.

We will not however, pass any information onto any person not responsible for part of your travel arrangements. This applies to any sensitive information that you give to us such as details of disabilities, or dietary/religious requirements. If we cannot pass this information to the relevant suppliers, whether in the EEA or not, we cannot provide your booking. In making this booking, you consent to this information being passed on to the relevant persons.

Our website contains external links to third party websites. Emperor Tours Ltd is not responsible for content or actions when visiting these sites.